Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
E7E4FF
RGB
231, 228, 255
HSL
247, 100%, 95%
HSB
247, 11%, 100%
CMYK
9, 11, 0, 0
LAB
91, 5, -13
LCH
91, 14, 291
OKLCH
0.93, 0.04, 291
XYZ
79, 80, 106
LUV
91, 0, -21
HWB
247, 89%, 0%
Pantone
White
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.