Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
E7E6EB
RGB
231, 230, 235
HSL
252, 11%, 91%
HSB
252, 2%, 92%
CMYK
2, 2, 0, 8
LAB
91, 1, -2
LCH
91, 3, 294
OKLCH
0.93, 0.01, 295
XYZ
76, 80, 90
LUV
91, 0, -4
HWB
252, 90%, 8%
Pantone
Cool Gray 1 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.