Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
E7E7DC
RGB
231, 231, 220
HSL
60, 19%, 88%
HSB
60, 5%, 91%
CMYK
0, 0, 5, 9
LAB
91, -1, 5
LCH
91, 6, 105
OKLCH
0.92, 0.01, 107
XYZ
74, 79, 79
LUV
91, 1, 8
HWB
60, 86%, 9%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.