Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
E7E7FF
RGB
231, 231, 255
HSL
240, 100%, 95%
HSB
240, 9%, 100%
CMYK
9, 9, 0, 0
LAB
92, 3, -12
LCH
92, 12, 286
OKLCH
0.94, 0.03, 286
XYZ
80, 81, 106
LUV
92, -1, -19
HWB
240, 91%, 0%
Pantone
White
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.