Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
E7E9DA
RGB
231, 233, 218
HSL
68, 25%, 88%
HSB
68, 6%, 91%
CMYK
1, 0, 6, 9
LAB
92, -3, 7
LCH
92, 8, 110
OKLCH
0.93, 0.02, 113
XYZ
75, 80, 78
LUV
92, 0, 11
HWB
68, 85%, 9%
Pantone
7527 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.