Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
E7ECD4
RGB
231, 236, 212
HSL
73, 39%, 88%
HSB
73, 10%, 93%
CMYK
2, 0, 10, 7
LAB
93, -5, 11
LCH
93, 12, 113
OKLCH
0.93, 0.03, 117
XYZ
75, 82, 74
LUV
93, -2, 18
HWB
73, 83%, 7%
Pantone
365 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.