Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
E7ECDF
RGB
231, 236, 223
HSL
83, 25%, 90%
HSB
83, 6%, 93%
CMYK
2, 0, 6, 7
LAB
93, -3, 6
LCH
93, 7, 121
OKLCH
0.94, 0.02, 124
XYZ
76, 82, 82
LUV
93, -2, 9
HWB
83, 87%, 7%
Pantone
Cool Gray 1 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.