Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
E7ECE2
RGB
231, 236, 226
HSL
90, 21%, 91%
HSB
90, 4%, 93%
CMYK
2, 0, 4, 7
LAB
93, -3, 4
LCH
93, 5, 126
OKLCH
0.94, 0.01, 129
XYZ
77, 82, 84
LUV
93, -2, 7
HWB
90, 89%, 7%
Pantone
Cool Gray 1 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.