Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
E7EDFF
RGB
231, 237, 255
HSL
225, 100%, 95%
HSB
225, 9%, 100%
CMYK
9, 7, 0, 0
LAB
94, 0, -9
LCH
94, 9, 273
OKLCH
0.95, 0.03, 271
XYZ
81, 85, 107
LUV
94, -4, -15
HWB
225, 91%, 0%
Pantone
White
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.