Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
E7EED2
RGB
231, 238, 210
HSL
75, 45%, 88%
HSB
75, 12%, 93%
CMYK
3, 0, 12, 7
LAB
93, -6, 13
LCH
93, 14, 115
OKLCH
0.94, 0.04, 119
XYZ
75, 83, 73
LUV
93, -3, 20
HWB
75, 82%, 7%
Pantone
365 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.