Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
E7EEE7
RGB
231, 238, 231
HSL
120, 17%, 92%
HSB
120, 3%, 93%
CMYK
3, 0, 3, 7
LAB
93, -3, 3
LCH
93, 4, 143
OKLCH
0.94, 0.01, 145
XYZ
78, 84, 88
LUV
93, -4, 5
HWB
120, 91%, 7%
Pantone
Cool Gray 1 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.