Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
E7EFDC
RGB
231, 239, 220
HSL
85, 37%, 90%
HSB
85, 8%, 94%
CMYK
3, 0, 8, 6
LAB
93, -5, 8
LCH
93, 10, 122
OKLCH
0.94, 0.03, 126
XYZ
77, 84, 80
LUV
93, -4, 14
HWB
85, 86%, 6%
Pantone
365 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.