Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
E7EFDE
RGB
231, 239, 222
HSL
88, 35%, 90%
HSB
88, 7%, 94%
CMYK
3, 0, 7, 6
LAB
93, -5, 7
LCH
93, 9, 124
OKLCH
0.94, 0.02, 128
XYZ
77, 84, 81
LUV
93, -4, 12
HWB
88, 87%, 6%
Pantone
365 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.