Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
E7EFE5
RGB
231, 239, 229
HSL
108, 24%, 92%
HSB
108, 4%, 94%
CMYK
3, 0, 4, 6
LAB
94, -4, 4
LCH
94, 6, 136
OKLCH
0.94, 0.02, 139
XYZ
78, 84, 86
LUV
94, -4, 7
HWB
108, 90%, 6%
Pantone
Cool Gray 1 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.