Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
E7FFEF
RGB
231, 255, 239
HSL
140, 100%, 95%
HSB
140, 9%, 100%
CMYK
9, 0, 6, 0
LAB
98, -10, 5
LCH
98, 11, 155
OKLCH
0.98, 0.03, 157
XYZ
84, 95, 95
LUV
98, -12, 10
HWB
140, 91%, 0%
Pantone
365 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.