Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
E87451
RGB
232, 116, 81
HSL
14, 77%, 61%
HSB
14, 65%, 91%
CMYK
0, 50, 65, 9
LAB
62, 44, 41
LCH
62, 60, 43
OKLCH
0.69, 0.15, 38
XYZ
41, 30, 11
LUV
62, 91, 37
HWB
14, 32%, 9%
Pantone
163 C
Harmonies
Shades & tints
Similar named colors
Browse every named orange on shades of orange, or all families on colors.