Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
E8CABE
RGB
232, 202, 190
HSL
17, 48%, 83%
HSB
17, 18%, 91%
CMYK
0, 13, 18, 9
LAB
84, 10, 10
LCH
84, 14, 47
OKLCH
0.86, 0.04, 43
XYZ
64, 63, 58
LUV
84, 19, 13
HWB
17, 75%, 9%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named brown on shades of brown, or all families on colors.