Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
E8CEBA
RGB
232, 206, 186
HSL
26, 50%, 82%
HSB
26, 20%, 91%
CMYK
0, 11, 20, 9
LAB
85, 7, 13
LCH
85, 15, 62
OKLCH
0.87, 0.04, 60
XYZ
64, 65, 56
LUV
85, 17, 18
HWB
26, 73%, 9%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named brown on shades of brown, or all families on colors.