Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
E8CEC8
RGB
232, 206, 200
HSL
11, 41%, 85%
HSB
11, 14%, 91%
CMYK
0, 11, 14, 9
LAB
85, 9, 6
LCH
85, 11, 37
OKLCH
0.87, 0.03, 33
XYZ
66, 65, 64
LUV
85, 16, 8
HWB
11, 78%, 9%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.