Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
E8D3DF
RGB
232, 211, 223
HSL
326, 31%, 87%
HSB
326, 9%, 91%
CMYK
0, 9, 4, 9
LAB
87, 9, -3
LCH
87, 10, 341
OKLCH
0.89, 0.03, 342
XYZ
70, 69, 79
LUV
87, 11, -7
HWB
326, 83%, 9%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.