Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
E8D7CA
RGB
232, 215, 202
HSL
26, 39%, 85%
HSB
26, 13%, 91%
CMYK
0, 7, 13, 9
LAB
87, 4, 9
LCH
87, 10, 63
OKLCH
0.89, 0.03, 60
XYZ
68, 70, 66
LUV
87, 11, 12
HWB
26, 79%, 9%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named brown on shades of brown, or all families on colors.