Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
E8D7CC
RGB
232, 215, 204
HSL
24, 38%, 85%
HSB
24, 12%, 91%
CMYK
0, 7, 12, 9
LAB
87, 5, 8
LCH
87, 9, 58
OKLCH
0.89, 0.02, 55
XYZ
68, 70, 67
LUV
87, 11, 10
HWB
24, 80%, 9%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named brown on shades of brown, or all families on colors.