Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
E8DAC8
RGB
232, 218, 200
HSL
34, 41%, 85%
HSB
34, 14%, 91%
CMYK
0, 6, 14, 9
LAB
88, 3, 11
LCH
88, 11, 75
OKLCH
0.89, 0.03, 74
XYZ
69, 71, 65
LUV
88, 9, 15
HWB
34, 78%, 9%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named brown on shades of brown, or all families on colors.