Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
E8DACC
RGB
232, 218, 204
HSL
30, 38%, 85%
HSB
30, 12%, 91%
CMYK
0, 6, 12, 9
LAB
88, 3, 9
LCH
88, 9, 70
OKLCH
0.90, 0.02, 68
XYZ
69, 72, 67
LUV
88, 9, 12
HWB
30, 80%, 9%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named brown on shades of brown, or all families on colors.