Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
E8DADF
RGB
232, 218, 223
HSL
339, 23%, 88%
HSB
339, 6%, 91%
CMYK
0, 6, 4, 9
LAB
88, 6, -1
LCH
88, 6, 353
OKLCH
0.90, 0.02, 354
XYZ
72, 73, 80
LUV
88, 8, -2
HWB
339, 85%, 9%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.