Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
E8DFDA
RGB
232, 223, 218
HSL
21, 23%, 88%
HSB
21, 6%, 91%
CMYK
0, 4, 6, 9
LAB
89, 3, 4
LCH
89, 4, 55
OKLCH
0.91, 0.01, 51
XYZ
72, 75, 77
LUV
89, 5, 5
HWB
21, 85%, 9%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.