Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
E95D06
RGB
233, 93, 6
HSL
23, 95%, 47%
HSB
23, 97%, 91%
CMYK
0, 60, 97, 9
LAB
58, 53, 67
LCH
58, 85, 51
OKLCH
0.65, 0.19, 43
XYZ
38, 25, 3
LUV
58, 118, 49
HWB
23, 2%, 9%
Pantone
Orange 021 C
Harmonies
Shades & tints
Similar named colors
Browse every named orange on shades of orange, or all families on colors.