Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
E96306
RGB
233, 99, 6
HSL
25, 95%, 47%
HSB
25, 97%, 91%
CMYK
0, 58, 97, 9
LAB
59, 51, 67
LCH
59, 84, 53
OKLCH
0.66, 0.19, 45
XYZ
38, 26, 3
LUV
59, 113, 51
HWB
25, 2%, 9%
Pantone
Orange 021 C
Harmonies
Shades & tints
Similar named colors
Browse every named orange on shades of orange, or all families on colors.