Psychology
Pink softens red's intensity — tender, playful, and intimate. Contemporary design has reclaimed it from purely feminine associations.
Meaning
Romance, sweetness, and (more recently) gender-fluid expression. Hot pinks signal energy and youth; dusty pinks feel grown-up and editorial.
Applications
Perfect for beauty, lifestyle, fashion, and challenger brands looking to stand out. Pair with deep charcoal or burgundy for editorial weight.
Conversion
HEX
E993D4
RGB
233, 147, 212
HSL
315, 66%, 75%
HSB
315, 37%, 91%
CMYK
0, 37, 9, 9
LAB
72, 40, -19
LCH
72, 45, 334
OKLCH
0.77, 0.13, 336
XYZ
56, 43, 68
LUV
72, 46, -37
HWB
315, 58%, 9%
Pantone
5285 C
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.