Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
E9C9BE
RGB
233, 201, 190
HSL
15, 49%, 83%
HSB
15, 18%, 91%
CMYK
0, 14, 18, 9
LAB
84, 10, 10
LCH
84, 14, 44
OKLCH
0.86, 0.04, 40
XYZ
64, 63, 57
LUV
84, 20, 12
HWB
15, 75%, 9%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named brown on shades of brown, or all families on colors.