Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
E9CCC2
RGB
233, 204, 194
HSL
15, 47%, 84%
HSB
15, 17%, 91%
CMYK
0, 12, 17, 9
LAB
84, 9, 9
LCH
84, 13, 44
OKLCH
0.87, 0.04, 40
XYZ
65, 64, 60
LUV
84, 18, 11
HWB
15, 76%, 9%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named brown on shades of brown, or all families on colors.