Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
E9CED5
RGB
233, 206, 213
HSL
344, 38%, 86%
HSB
344, 12%, 91%
CMYK
0, 12, 9, 9
LAB
85, 11, 0
LCH
85, 11, 1
OKLCH
0.88, 0.03, 0
XYZ
68, 66, 72
LUV
85, 15, -2
HWB
344, 81%, 9%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.