Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
E9CFCE
RGB
233, 207, 206
HSL
2, 38%, 86%
HSB
2, 12%, 91%
CMYK
0, 11, 12, 9
LAB
85, 9, 4
LCH
85, 10, 23
OKLCH
0.88, 0.03, 20
XYZ
67, 66, 68
LUV
85, 16, 4
HWB
2, 81%, 9%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.