Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
E9D0CA
RGB
233, 208, 202
HSL
12, 41%, 85%
HSB
12, 13%, 91%
CMYK
0, 11, 13, 9
LAB
85, 8, 6
LCH
85, 10, 37
OKLCH
0.88, 0.03, 34
XYZ
67, 67, 65
LUV
85, 15, 8
HWB
12, 79%, 9%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.