Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
E9D1CA
RGB
233, 209, 202
HSL
14, 41%, 85%
HSB
14, 13%, 91%
CMYK
0, 10, 13, 9
LAB
86, 8, 7
LCH
86, 10, 41
OKLCH
0.88, 0.03, 37
XYZ
67, 67, 65
LUV
86, 15, 8
HWB
14, 79%, 9%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.