Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
E9D2DB
RGB
233, 210, 219
HSL
337, 34%, 87%
HSB
337, 10%, 91%
CMYK
0, 10, 6, 9
LAB
86, 9, -1
LCH
86, 9, 352
OKLCH
0.89, 0.03, 352
XYZ
69, 69, 77
LUV
86, 13, -4
HWB
337, 82%, 9%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.