Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
E9D5DC
RGB
233, 213, 220
HSL
339, 31%, 87%
HSB
339, 9%, 91%
CMYK
0, 9, 6, 9
LAB
87, 8, -1
LCH
87, 8, 354
OKLCH
0.89, 0.02, 354
XYZ
70, 70, 78
LUV
87, 11, -3
HWB
339, 84%, 9%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.