Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
E9D8EA
RGB
233, 216, 234
HSL
297, 30%, 88%
HSB
297, 8%, 92%
CMYK
0, 8, 0, 8
LAB
88, 8, -7
LCH
88, 11, 322
OKLCH
0.90, 0.03, 324
XYZ
73, 72, 88
LUV
88, 9, -12
HWB
297, 85%, 8%
Pantone
Cool Gray 1 C
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.