Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
E9DADC
RGB
233, 218, 220
HSL
352, 25%, 88%
HSB
352, 6%, 91%
CMYK
0, 6, 6, 9
LAB
88, 6, 1
LCH
88, 6, 10
OKLCH
0.90, 0.02, 8
XYZ
72, 73, 78
LUV
88, 9, 0
HWB
352, 85%, 9%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.