Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
E9DAEC
RGB
233, 218, 236
HSL
290, 32%, 89%
HSB
290, 8%, 93%
CMYK
1, 8, 0, 7
LAB
89, 8, -7
LCH
89, 10, 318
OKLCH
0.91, 0.03, 321
XYZ
74, 74, 90
LUV
89, 7, -12
HWB
290, 85%, 7%
Pantone
Cool Gray 1 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.