Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
E9DCCE
RGB
233, 220, 206
HSL
31, 38%, 86%
HSB
31, 12%, 91%
CMYK
0, 6, 12, 9
LAB
89, 3, 9
LCH
89, 9, 71
OKLCH
0.90, 0.02, 70
XYZ
70, 73, 69
LUV
89, 8, 12
HWB
31, 81%, 9%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named brown on shades of brown, or all families on colors.