Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
E9DCD4
RGB
233, 220, 212
HSL
23, 32%, 87%
HSB
23, 9%, 91%
CMYK
0, 6, 9, 9
LAB
89, 4, 6
LCH
89, 7, 57
OKLCH
0.90, 0.02, 54
XYZ
71, 73, 73
LUV
89, 8, 8
HWB
23, 83%, 9%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named brown on shades of brown, or all families on colors.