Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
E9DCD9
RGB
233, 220, 217
HSL
11, 27%, 88%
HSB
11, 7%, 91%
CMYK
0, 6, 7, 9
LAB
89, 4, 3
LCH
89, 5, 37
OKLCH
0.90, 0.01, 33
XYZ
72, 74, 76
LUV
89, 8, 4
HWB
11, 85%, 9%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.