Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
E9DCDD
RGB
233, 220, 221
HSL
355, 23%, 89%
HSB
355, 6%, 91%
CMYK
0, 6, 5, 9
LAB
89, 5, 1
LCH
89, 5, 14
OKLCH
0.91, 0.01, 12
XYZ
72, 74, 79
LUV
89, 7, 1
HWB
355, 86%, 9%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.