Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
E9DCED
RGB
233, 220, 237
HSL
286, 32%, 90%
HSB
286, 7%, 93%
CMYK
2, 7, 0, 7
LAB
89, 7, -7
LCH
89, 10, 316
OKLCH
0.91, 0.03, 318
XYZ
74, 75, 91
LUV
89, 6, -12
HWB
286, 86%, 7%
Pantone
Cool Gray 1 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.