Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
E9DDDC
RGB
233, 221, 220
HSL
5, 23%, 89%
HSB
5, 6%, 91%
CMYK
0, 5, 6, 9
LAB
89, 4, 2
LCH
89, 5, 26
OKLCH
0.91, 0.01, 23
XYZ
72, 74, 78
LUV
89, 7, 2
HWB
5, 86%, 9%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.