Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
E9DEC3
RGB
233, 222, 195
HSL
43, 46%, 84%
HSB
43, 16%, 91%
CMYK
0, 5, 16, 9
LAB
89, 1, 15
LCH
89, 15, 87
OKLCH
0.90, 0.04, 88
XYZ
70, 74, 62
LUV
89, 8, 21
HWB
43, 76%, 9%
Pantone
7527 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.