Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
E9DFEC
RGB
233, 223, 236
HSL
286, 25%, 90%
HSB
286, 6%, 93%
CMYK
1, 6, 0, 7
LAB
90, 5, -5
LCH
90, 7, 316
OKLCH
0.92, 0.02, 318
XYZ
75, 76, 90
LUV
90, 5, -9
HWB
286, 87%, 7%
Pantone
Cool Gray 1 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.