Psychology
Historically the rarest pigment to produce, purple still carries an undertone of luxury and the unusual. Creative, spiritual, and slightly otherworldly without being cold.
Meaning
Royalty, magic, ambition, and high-end indulgence. Brighter violets feel youthful and playful; deeper plums feel ceremonial and premium.
Applications
Ideal for beauty, wellness, creative tools, and entertainment. Pair with gold or warm white for a luxury read.
Conversion
HEX
E9DFFE
RGB
233, 223, 254
HSL
259, 94%, 94%
HSB
259, 12%, 100%
CMYK
8, 12, 0, 0
LAB
90, 8, -14
LCH
90, 16, 299
OKLCH
0.92, 0.04, 300
XYZ
78, 77, 105
LUV
90, 4, -23
HWB
259, 87%, 0%
Pantone
White
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.