Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
E9E2CA
RGB
233, 226, 202
HSL
46, 41%, 85%
HSB
46, 13%, 91%
CMYK
0, 3, 13, 9
LAB
90, 0, 13
LCH
90, 13, 92
OKLCH
0.91, 0.03, 94
XYZ
71, 76, 67
LUV
90, 5, 19
HWB
46, 79%, 9%
Pantone
7527 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.